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Icy champagne gold that shimmers with iridescent pink — this is the one scoop that absolutely counts. Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get...

Make a wish. ✨ 11:11 is a 12-shade manifestation palette built for every look you've been dreaming of — from Total Angel's icy white shimmer to Divine's smoldering charcoal. Neutral mattes, golden shimmers, and chunky bronze glitter that work in perfect harmony. Set your...

Get caught in a dark romance this Valentine’s Day with 15 rich burgundies, silvers, grays and smokey plums in Matte, Metallic, Matte Sparkle & Pearlescent Glitter finishes. Featuring our ultra-pigmented, blendable pressed formula that’s long-lasting, applies evenly and feels super velvety. Go for a...

Hit Sunset Blvd with cool, sexy nudes, smokey mauves and rich burgundies in Matte, Metallic, Matte Sparkle and Pearlescent Glitter finishes. Our ultra-pigmented eyeshadow formula is long-lasting, feels velvety, applies evenly and blends like a dream. Go for a brown smokey eye, a burgundy...

Get limited-edition sultry taupes and flirty pinks for the perfect Valentine’s Day looks!Shadow Stix delivers creamy, high-impact pigment in a single swipe and set to a long-lasting finish that won’t budge. Wear shades alone or combine them together for perfectly paired eye looks. Use...

The brunette essential. Bangin' Brunette delivers a warm, natural brown that defines and fills with serious precision. Our creamy, ultra-fine tip makes it effortless to create hair-like strokes, fill sparse spots, and sculpt any arch. Waterproof. Transfer-proof. Long-wearing enough to look flawless from morning...

Your effortless look just got a serious upgrade — this icy taupe Ultra-Glitter sparks to life with silver and pink pin points every time. Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting...

✨ emerald to chartreuse to gold, the most vivid flip you've ever seen on a lid — multichrome liquid shadow that hits different at every angle, buildable, wear it wet for full beetle-wing drama. lids, inner corner, biology was never this fun ✓ 100%...

Say whaaaat? This limited-edition palette celebrates 20 years of the Disney series that defined a generation! Choose your side with 16 ultra-pigmented shades in two halves: bold brights inspired by Hannah Montana's pop star persona on the left, everyday neutrals inspired by Miley Stewart's...

Ogres. Onions. Obsession-worthy color.ColourPop x Shrek presents Beware Ogre — a limited-edition palette that opens like a fairytale book! 15 shades of mossy greens, rich browns, and pops of brights inspired by your favorite Shrek characters. Ultra-pigmented formula with 4 finishes: Matte, Metallic, Super...

No drama. Just lashes. 🖤 Act Natural in Black gives you clean, defined, natural-looking lashes in a single swipe — buildable if you want more, gorgeous if you stop there. The everyday mascara that never gets in the way. ✓ 100% Vegan & Cruelty-Free

Length that shows up. 🖤 Level Up in Black lengthens every lash from root to tip with a buildable formula that goes from clean and refined to full-on dramatic. The mascara that's always working. ✓ 100% Vegan & Cruelty-Free

Go full blue — we dare you. Blue Moon is a monochromatic 9-pan palette obsessives reach for on repeat: 9 ultra-pigmented shades spanning matte, metallic, and duo chrome finishes that build from barely-there to full blue smoke. ★★★★★Cruelty Free

Electric from root to tip. 💙 Blue Ya Mind coats every lash in a vivid, saturated blue that makes eyes pop on every eye color. Stack with liner, layer over black, or go full-tilt. The boldest thing in your makeup bag. ✓ 100% Vegan...

Soft length, soft landing. 🤎 Level Up in Brown delivers the same lash-lengthening power with a warm, natural finish — perfect for everyday looks and the kind of soft eye that does all the talking. ✓ 100% Vegan & Cruelty-Free

Can't pick just one evolution? Get all three Eeveelution-inspired Multichrome Shadow Stix in one set. Fire, lightning, and water one swipe of colour-shifting pigment for every element of your look.Shade Description:- Flareon: Vivid tangerine- Jolteon: Gold to pink - Vaporeon: Bright aqua with gold 

✨ Fluffy, lifted, running the show — no appointment required. Clear Brow Boss Gel sets brows into just-laminated perfection with 24-hour waterproof hold. Flexible, never crunchy. Zero white cast. Precision spoolie for brow-by-brow control. Panthenol + Rosemary Extract nourish with every set.✓ 100% Vegan...

Every shade lives in the clouds. ☁️ Cloud 9 is your 12-pan cool-tone palette — silvery blues, dreamy shimmers, and soft neutrals built for effortless, luminous looks.Ultra-pigmented pressed powder in Matte, Metallic, Pearlescent Glitter, and Matte Sparkle finishes that apply evenly and blend like...

Get the perfect everyday looks with this neutral duo.Going Coconuts - Go loco for this toasted neutral 9 pan palette, perfect for your every day look.Blush Baby - Blush it up with 9 pinky neutrals and a range of warm blush pinks in Matte, Metallic and...

✨ Unexpected, dreamy, obsession-worthy — Cotton Candy is a multi-chrome lavender that shifts through soft pink and baby blue with every move. This eyeshadow stick delivers dimensional, color-shifting pigment in one effortless stroke. Candy-coated and impossible to stop wearing.✓ 100% Vegan & Cruelty-Free