Shop Shop New Arrivals

✏️ Warm. Natural. Non-negotiable. Light Brown Brow Boss Pencil gives light brown to auburn hair the soft power look — precise hair-like strokes that hold 8 hours waterproof without blinking. Precision tip that never jams. Built-in spoolie. Panthenol conditioning with every stroke.✓ 100% Vegan...

This is for the babydoll blush girlies.Like A Doll is ColourPop's weightless 8HR liquid blush — super buildable and blendable for a fresh, pearly glow that layers effortlessly without disturbing your makeup underneath. Infused with Hyaluronic Acid and Polyglutamic Acid to boost hydration, Sea...

You really can have the best of both worlds. This nostalgic full collection the pop star life of Hannah Montana in one keepsake-worthy packaging to celebrate 20 years of the Disney series that defined a generation!Set Includes:- Best of Both Worlds Eyeshadow Palette- Shimmer...

💕 Your lids are about to fall hard — Love At First Swipe is a Shadow Stix duo made for dreamy, dimensional pink eyes. What Did I Miss? is a metallic cool-toned baby pink; Keep Dreaming is a soft cool-toned matte pink. Layer together...

Get our complete limited-edition Valentine’s Day Collection!Set Includes:- Heart to Get Eyeshadow Palette- Love at First Swipe Shadow Stix Kit- For Your Eyes Only Shadow Stix Kit- Ultra Glossy Lip in 2 Die 4: sparkling baby pink- Ultra Glossy Lip in Your New Obsession:...

🌸 The flush that gets noticed. Love to See It is a midtone neutral-cool pink that delivers a full, just-pinched look. The Blush Stix delivers rich, high-pigment color in a creamy, blendable formula — buildable blush that melts into skin. ✓ 100% Vegan &...

It was. Made for Me is a rich warm mauve So Juicy Plumping Gloss Balm with a deep, plumping shine that feels as good as it looks. 100%* agree lips feel conditioned and hydrated. Infused with Hyaluronic Acid, Tucuma Butter, Ginger, and Ceramides +...

Pop the cork — your lids are celebrating. Make A Toast is a warm champagne gel eyeshadow stick with multi-dimensional shimmer that catches light from every angle. One swipe, buildable payoff.✓ Vegan & Cruelty Free✓ Jelly formula✓ 1-swipe intensity✓ Buildable

Stay lowkey gorgeous as Miley with this warm rose lip combo. This limited-edition kit is inspired by Miley’s laid-back Malibu vibe. Our bestselling Lippie Pencil defines lips with a creamy, long-lasting formula, while our Lippie Stix delivers rich Creme pigment in one swipe.Lippie Pencil ...

Make a splash with your lips. 🐚 Inspired by Ariel herself, Mermaid Kisses is the collab lip kit that brings oceanic shimmer and sea-kissed color to your everyday glam.A perfectly paired Lippie Pencil and Lux Liquid Lip in a shimmery, iridescent rosy pink —...

Red lip, cloud comfort. ☁️ Mile High is a cool true red blurring liquid lipstick — punchy, perfectly diffused, and impossibly lightweight. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.✓ 100% Vegan & Cruelty-Free

Meet your perfect cool-toned nude lip combo featuring all-new trending shades! Lippie Pencil - Define (or overline) your lips with our long-lasting, creamy + sharpenable lip liner for the perfect pout. Ultra Glossy Lip - Prepare to be obsessed with our sheer Crème hi-shine gloss...

🌸 Your everyday obsession, elevated. Mini Me is a warm light pink that gives an instant, brightening flush. The Blush Stix delivers radiant, high-pigment color in a creamy, blendable formula — effortless cheek color that melts into skin. ✓ 100% Vegan & Cruelty-Free

Yummy. Glossy. Moisturizing. And now, mini! Your fave glossy lip balm is now in the cutest mini size to take everywhere with you. This little balm is infused with Peptides to soften and nourish lips, Hyaluronic Acid to deeply hydrate, plus dimensional shimmer for an...

Cool. Moody. Completely obsession-worthy. 🍇 Mocha Plum pairs a cool, airy pink with a deep plum brown that's unapologetically dramatic — the ombré that makes people look twice. Cloud Whip blurs effortlessly onto lips, weightless from first swipe. Marshmallow Root Extract cushions. Cloudberry Oil...

Get 10 essential Shadow Stix neutrals in one set! Meet your new go-to eyeshadow stick for bold colour and easy glam. Shadow Stix deliver creamy, high-impact pigment in a single swipe and set to a long-lasting finish that won’t budge. Use it as an all-over...

A limited-edition warm burgundy brown lip combo inspired by Jasper Hale and Alice Cullen! Lippie Pencil  – Define (or overline) your lips with our creamy, long-lasting formula that creates the cleanest lines and minimizes feathering. Plus, it’s sharpenable!Lippie Stix - Get a flawless pout with...

A limited-edition powder-to-crème lipstick that delivers the ultimate matte vampy red lip in one swipe.  It comes in a custom vial shaped like a blood drop inspired by Victoria & the Newborn Army! This unique formula transforms from a powder to a crème for...

A limited-edition vibrant metallic gel eyeshadow inspired by the Cullens and Newborn Army.Our innovative jelly eyeshadow delivers extremely high impact looks in a single swipe. Its unique water-based gel formula saturates the pigment for immediate intense colour right on application with minimized creasing, fading...

No guppy ever glowed like this. ✨ Not A Guppy is the under-the-sea highlight you didn't know you needed — a multichrome shift that moves from opalescent pearl to cool aqua depending on the light.A silky pressed powder formula that melts into skin and...